Alberta Lane's Burden of Proof
Another illustrative beer label for for the nice folks over at Alberta Lane Brewing.
This time they wanted to shift gears towards more of a film noir/pulp detective style piece. Part of the brief was that the label should feature a strong female protagonist as a major focus of the design.
Sketches
Once again we were going for an illustration focused design. And as with last time the plan was to try to incorporate a number of the label design elements into the illustrated portion of the label.
Here's some of the rough sketches I did for the project.
Our protagonist investigates a crime scene, unaware of an oncoming assailant!
A secretive meting to exchange evidence down by the port
Meeting an informant downtown
Leading the investigation of a crime scene
Final Sketch
The client was loving where this was going – particularly the 1st and 4th of these designs and asked if I could combine some of the elements of each into a new layout.
They liked the background and main detective from sketch #1 but liked the inclusion of the period cars and detectives in the background of #4. Here's how that turned out.
Final Artwork
The final sketch got the thumbs up and now it was time to knock out the artwork. We went through a couple small revisions along the way, but here's where we landed in the end.
